On July 20, 2023, at 4:10 AM India time, Texas-based tech entrepreneur Adam Robinson posted a response on Twitter (now X). “I Guess, I’m dead,” he wrote. At the time, it was a sarcastic remark in an online exchange about where SaaS companies should be built. Someone suggested the best tech companies were built in Tel Aviv. To which Robinson replied with his witty remark. But as fate would have it, three years later, Robinson was killed in a private jet crash in Florida on November 1, along with his wife, two young children and five others.Although Florida plane crash happened a couple of days ago, the names of people who were in plane were released only last night. The plane — a Learjet 60 — crashed and hit a road at a high-speed on November 1, killing all 9 people who were inside it. Two of them were pilots. Then there was Robinson, his wife, two children, and two family friends.After his name was released, X was abuzz with chatter. People in Silicon Valley, who are also inordinately active on X, knew Robison well enough. They also looked at Robinson’s X timeline and then discovered the tweet he had made in 2023, in which he jokingly talked of his death.The US National Transportation Safety Board (NTSB) is currently investigating the accident, with weather conditions, ice accumulation and turbulence among the factors being examined. Investigators have also found preliminary indications that the aircraft may have started breaking apart before hitting the ground. No cause has been established so far. But as details of the crash emerged, Robinson's old tweet resurfaced, giving his death an eerie and unsettling turn. So, who was Adam Robinson, and why has his sudden death left such a deep void in the tech community?Who was Adam Robinson?Adam Robinson was a Texas-based technology entrepreneur who founded and led multiple companies in the software and e-commerce space. He was best known as the founder and CEO of Retention.com and RB2B, two businesses that help companies identify website visitors and use that information to improve customer acquisition and marketing. Robinson founded Retention.com in January 2020. The company, formerly known as GetEmails, helps e-commerce businesses identify anonymous visitors to their websites. In September 2023, he founded RB2B, another company focused on identifying anonymous website visitors. He also described himself as the CEO of MoltSets, a company he listed on his LinkedIn profile in June 2026.Before building these businesses, Robinson co-founded Robly, an email marketing and marketing automation company, in 2012. He served as its co-founder and CEO, bootstrapping the business into an eight-figure operation before it was sold to a private equity firm in 2021. His professional journey also included working as a credit trader at Lehman Brothers and Barclays.What happened in the Florida plane crash?Robinson had made a place for himself in Silicon Valley, building several businesses and connecting with fellow entrepreneurs along the way. But his journey, and the life he had built with his family, came to a sudden and tragic end in the November 1 plane crash. He was travelling with his wife, Helen Sharp, their four-year-old daughter Emma and two-year-old son Charlie, along with passengers Rachael Reed, Charmi Fehr and the children's caregiver, Anita Maria Cetina.The aircraft's pilot, 55-year-old Jeff Gregory, and 20-year-old co-pilot Nathalia Gadelha Filgueiras were also killed, taking the total death toll to nine.The Learjet 60 had departed from Austin, Texas, and was heading to North Eleuthera in the Bahamas when it crashed near Greenacres in Palm Beach County, Florida.- Ends
Guess I'm dead: Tech CEO said in 2023, on Sunday he died in Florida plane crash
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