GTA 6 has a dedicated pop-up store in Selfridges with exclusive merch

| Games News Reporter Published November 9, 2026 11:58am Updated November 9, 2026 11:58am Wait, when did that get there? (X) London now has its own GTA 6 store, that popped up overnight and is selling exclusive merchandise. You likely already know that GTA 6 is being heavily marketed in Miami, which makes sense as the game’s fictional state of Leonida is based on Florida, with Vice City an obvious stand-in for Miami. It seemed like no such prominent promotions were planned for the UK, despite developer Rockstar North being based in Edinburgh, and yet Selfridges has suddenly opened a GTA 6-themed pop-up store in London. Neither Selfridges nor Rockstar announced it beforehand and it just suddenly appeared overnight, with the store opening this morning and offering a range of exclusive GTA 6 merchandise. Where is the GTA 6 Selfridges pop-up store? The GTA 6 pop-up store can be found in the Selfridges on Oxford Street, which is just a few minutes away from the Bond Street Underground Station. You can reach Bond Street via the Central, Jubilee, and Elizabeth lines. Fortunately, if you can’t make the trip but don’t want to miss out on what’s on offer, Selfridges is also selling its GTA 6 merchandise via its website. Selfridges describes the merch as a ‘world exclusive’ but whether or not it’ll be available in other pop-up stores (we have to assume there’s one in Miami at least) this is certainly the only place you can get it in the UK. You do need to get into an online queue to access the site but, at the time of writing, we didn’t need to wait any longer than a minute or two. 60 different GTA 6 items are being sold, including clothing, tote bags, keychains, mugs, and one adorable-looking manatee plush we’re guessing belongs to a fictional Vice City sports team. The bad news is that a lot of the merch is already sold out, including the most expensive item: a varsity jacket priced at £2,500. Some clothing is still available, but not in every size. With any luck, Selfridges will restock sooner rather than later, although if you want to be the first to know, you will need to set up an account with Selfridges so you can receive stock notifications. According to X account GTAonlineNews, Selfridges is limiting customers to only six items each (no doubt to prevent people from hoarding stock and reselling it). It’s also selling the collector’s box in-store, which isn’t available on the website. Latest London news We can’t find any mention of how long the store will remain open. Since GTA 6 launches next week, on November 19, and is expected to be a massive hit, you have to imagine the store will be available until the end of the year, but perhaps not much longer than that. Even if it was in stock, would you spend more than a couple of grand on a GTA 6 jacket? (Selfridges) Email gamecentral@metro.co.uk, leave a comment below, follow us on Twitter. To submit Inbox letters and Reader’s Features more easily, without the need to send an email, just use our Submit Stuff page here. For more stories like this, check our Gaming page. Arrow MORE: Zelda: Ocarina Of Time Master Quest DLC rumoured as game tops UK sales Arrow MORE: Games Inbox: Is Call Of Duty: Modern Warfare 4 worth getting? Arrow MORE: Best new mobile games on iOS and Android – November 2026 round-up GameCentral Get the latest GTA 6 news, reviews of new games you should play and exclusive analysis of the biggest stories of the week.