‘Grand Theft Auto VI’ exclusive peek tops Netflix viewing charts

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Photo by CHRIS DELMAS/AFP via Getty ImagesThe premiere of gameplay footage from the highly anticipated Grand Theft Auto VI topped Netflix Inc.’s viewing charts last week, reaching 31.1 million views and outperforming a new film from Robert De Niro.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountThe near-27-minute video, showing off the open-world crime game ahead of its planned Nov. 19 release, was exclusive to Netflix for six hours before it was released on YouTube and other video platforms. That window helped the footage surpass the new movie The Whisper Man and the fifth season of Outer Banks to debut as number one on the charts in 87 of the 93 countries that Netflix tracks globally, the company said.It was a first for Netflix to feature marketing for an upcoming video game like this, but many aspects of Grand Theft Auto VI strike new ground. The last edition of the game sold more than 230 million copies, and the new one is expected to be one of the most lucrative entertainment products of all time.Breaking business news, incisive views, must-reads and market signals. Weekdays by 9 a.m.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Posthaste will soon be in your inbox.We encountered an issue signing you up. Please try againThe first trailer for Grand Theft Auto VI, released in 2023, has racked up 293 million views on YouTube and broke several viewership records. Netflix counts its viewership differently than YouTube, summing up the total hours viewed and then dividing that by a program’s runtime rather than tallying up everyone that starts watching a video.In the days ahead of the premiere, more than a dozen clips from Grand Theft Auto VI were leaked online. Take-Two Interactive Software Inc., the company behind Grand Theft Auto, has subpoenaed the chat company Discord Inc. as it looks to find the leaker.We apologize, but this video has failed to load.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.