Governments are still underestimating the power of sports

Governments continue to overlook the significant economic and social benefits that sports can offer, missing an opportunity to boost development and community engagement. Sports have proven to be powerful tools for driving economic growth, creating jobs, and fostering social cohesion. By not fully leveraging sports, governments risk missing out on a potent strategy for national progress and global competitiveness. This oversight is particularly concerning in regions where sports already play a central role in culture and identity.