Google’s New Hotel Search in Europe: What it Looks Like Now

Google updated its hotel and flight search results in Europe this week, the latest in a series of changes following a European Union antitrust enforcement decision. Google’s revamped search results page includes two distinct units for searches on flights, hotels, or restaurants from Europeans: an “aggregator unit” that shows a stack of third parties like online travel agencies, and a “supplier unit” with listings from direct providers like individual hotels and airlines. A search for Madrid hotels from Spain shows how the new user interface appears to users within the EU. Google’s “aggregator unit” features a stack of third parties like Booking.com and Agoda, with the top-ranked provider’s results expanded by default. Clicking leads