Google, Unity launch platform to create video games from prompts

Skip to Content News Archives Economy Defence Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Defence Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Defence Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials This advertisement has not loaded yet, but your article continues below.HomeInnovationGoogle, Unity launch platform to create video games from promptsCreators will be able to build 'immersive, superlative experiences' with a simple text prompt, according to the releaseAuthor of the article:Davey Alba and Cecilia D'AnastasioPlayground builds on Google’s push into world models, a type of AI that generates virtual environments in real time from text prompts, rather than just video. Photo by Jakub Porzycki/NurPhoto via Getty ImagesAlphabet Inc.’s Google and gaming tools developer Unity Software Inc. announced a new platform that will allow people to create video games from simple text prompts, marking the latest incursion of generative artificial intelligence into artistic and creative industries.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountThe initiative, called Playground, will “put game creation in the hands of millions of new creators, and bring new experiences to billions of players worldwide,” the companies said in a statement on Wednesday. With its debut, Playground will let people 18 and older generate and customize games using natural language prompts, “no coding required.”This advertisement has not loaded yet, but your article continues below.Later this year, a new expanded creation experience called Unity Spark, will be integrated with Playground, providing “robust, professional-level” mechanics and high-fidelity 3D capabilities.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againCreators will be able to build “immersive, superlative experiences” with a simple text prompt, according to the release.Playground builds on Google’s push into world models, a type of AI that generates virtual environments in real time from text prompts, rather than just video. Google’s prototype tool for creating such worlds, Project Genie, spooked Wall Street in January and sent gaming stocks sharply lower, as investors parsed the threat of AI tools and their potential to upend video games.Wednesday’s market reaction was more muted. Unity shares were little changed while shares in Roblox Corp., a gaming platform where people create their own games, were down less than one per cent.Google had fallen behind rivals including OpenAI and Anthropic PBC on the AI frontier, but its newly announced Gemini 4 Argon model is seen as helping it catch up. World models and multimodality, the ability of AI to work with inputs including images, audio and video, in addition to text, have long been understood as Google’s technological strengths.This advertisement has not loaded yet, but your article continues below.Google and Unity’s partnership “could reduce fears that AI will make Unity’s core game-building software less necessary, while posing limited medium-term risk to Roblox’s advantage as a social gaming platform,” Bloomberg Intelligence analyst Nathan Naidu wrote in a note to investors. The introduction of Unity Spark later this year “could broaden Unity’s creator base and support its game-development business,” which represent about a third of sales.We apologize, but this video has failed to load.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. 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