Google Translate thinks Apple’s iPhone Ultra event tagline in China includes a hidden ‘foldable’ teaser

Apple officially announced the date for its big September event with the tagline “Surprise and shine,” a play on the phrase rise and shine. This is for the event where Apple is expected to reveal its first foldable iPhone. Meanwhile, in China, the localized tagline includes a hidden “foldable” Easter egg of sorts, at least according to Google Translate. Apple fans excited for the first iPhone with a folding display teased potential event taglines that played with the idea of “a lot to unfold” before the “Surprise and shine” tagline was made official. In China, Google Translate at least sees the English translation as being almost exactly that. If you screenshot the event image from Apple’s China website and run it through Google Translate for images, it provides this machine-translated result: “A new chapter unfolds, dazzling and brilliant.” Other translation tools have different results, but it’s at least a fun teaser to enjoy as we count down the days leading up to the big announcement in two weeks. Machine translation is wrong, 「亮新篇，來耀眼」just means “Shining a new chapter, come be flashy”Where in the world did the translation software find the meaning to “unfold” in there? You can picture a book in “new chapter” but the tagline never alludes to any book or… https://t.co/epBbvTRBsa pic.twitter.com/5yuo0Oghy4— icon (5-core GPU) (@iconredesign) August 26, 2026 H/T @sondesix FTC: We use income earning auto affiliate links. More.