Google must allow publishers to opt out of AI search results under new CMA rules

Google must allow publishers to opt out of AI search results under new CMA rules

The UK's Competition and Markets Authority has mandated that Google must let publishers opt out of having their content included in AI-generated search results. This move aims to empower news organizations to negotiate better deals with Google, ensuring they maintain control over how their content is used. The decision underscores a broader effort to balance tech giant power with traditional media interests, potentially reshaping how online content is curated and monetized.

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