Google launches AI-based shopping in Canada, with a new ‘universal’ checkout cart

Google has introduced an innovative AI-driven shopping experience in Canada, featuring a 'universal' checkout cart that facilitates seamless purchases through direct chat with an AI agent. This move underscores Google's commitment to enhancing online shopping convenience and efficiency, potentially reshaping how consumers interact with e-commerce platforms. By integrating advanced AI technology, Google aims to reduce friction in the buying process, which could lead to increased consumer engagement and higher conversion rates. This new service highlights the growing trend of AI applications in retail and the potential for similar innovations globally.