Good Good and Callaway Golf keep taking bigger swings at each other. It’s not helping either brand

Brand controversies often have a shelf life similar to that of a dairy product—short-lived and quick to spoil. That is, unless the brand keeps adding to the mess. That is the case with Good Good and Callaway Golf Co., which have been at the center of a social media backlash this week following a controversial marketing video for their co-branded golf club. But a week into the controversy, the backlash is not dying down as both companies keep issuing statements on social media. The Good...