Goldman’s latest deal underscores how ‘boomer candy’ ETFs are now big business on Wall Street

Goldman Sachs' acquisition of Neos Investments highlights the growing influence of exchange-traded funds (ETFs), often dubbed "boomer candy," in the financial sector. This move reflects how traditional, income-focused investments are gaining traction with older investors while also capturing the interest of Wall Street firms. With this deal, Goldman Sachs further solidifies its presence in the asset management arena, indicating a shift toward more diversified and innovative investment strategies. This trend is significant as it underscores a broader acceptance and integration of ETFs into mainstream investment portfolios.