GMH Hotels: Is Marriott Going Too Far With 39 Brands?
On this week’s Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down Marriott Hotels’ launch of its 39th brand: a wellness-focused concept in Italy, and ask whether hyper-segmentation is a smart strategy or brand overload. During this part of the discussion, Sean O'Neill will be joining us to share his insights.
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