Globo marca estreia de document�rio sobre Preta Gil para depois da Copa do Mundo

Globo is set to air a documentary about the life and career of Preta Gil on July 13, right after the final match of the World Cup, marking it as a special attraction for the TV network. This move highlights Globo's strategy to captivate audiences during the post-World Cup lull. The timing suggests the network aims to keep viewers engaged when sports programming winds down, potentially boosting viewership during a typically less busy period. This choice could reflect broader trends in how media networks plan around major global events.