Globo e SBT s�o respons�veis por 90% do p�blico que v� Copa do Mundo, diz Ibope

A recent Ibope study reveals that Globo and SBT dominate World Cup viewership, capturing 90% of the audience for the tournament, totaling 122.7 million viewers out of 136.4 million who watched any match. Despite the rise of streaming services, traditional broadcast TV remains a top choice for viewers. This highlights the enduring appeal of free-to-air channels in a time when digital platforms are increasingly prevalent.