Globo dobra tempo do pr�-jogo de Brasil x Esc�cia ap�s avan�o do SBT na audi�ncia
AI Summary
Globo made a significant change to its schedule for the Brazil vs. Scotland game in the World Cup's final group stage, cutting the pre-game show in half to compete better with SBT's rising ratings. This strategic move highlights the intense competition among Brazilian TV networks during major sporting events. The shift underscores how broadcasters are adjusting their programming to maintain viewer engagement amidst growing viewership for rival channels.
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