Globo compra formato in�dito de criadora do BBB para refor�ar programa de Eliana
AI Summary
Globo's acquisition of Upside Down, a novel format from the creators of Big Brother Brazil, signals a strategic move to bolster Eliana's popular Sunday afternoon show, Em Família. This innovative addition aims to captivate and rejuvenate the show's audience, emphasizing Globo's commitment to diversifying and enhancing its programming lineup. This move could potentially set a new trend in Brazilian television, showing how global formats can be tailored to local tastes while maintaining universal appeal.
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