Getty Images Enters Into Content Deal With OpenAI

Getty Images has partnered with OpenAI to integrate its extensive stock image library into the AI giant's offerings, aiming to bridge the gap between traditional media and AI-generated content. This move comes as Getty's stock has plummeted over the past year due to concerns about generative AI potentially replacing traditional stock photography. The deal is significant as it signals Getty's attempt to adapt to and capitalize on the growing AI market, potentially opening new revenue streams while addressing fears that AI could undermine its business model.