Generative AI could boost creativity, but only for some workers

A new study suggests that AI may make workers more creative, but there’s a catch: Only certain employees are reaping the benefits.The new data, in “How and For Whom Using Generative AI Affects Creativity: A Field Experiment,” was recently published in the Journal of Applied Psychology. For the study, the researchers conducted an experiment to find out exactly who is getting a creative boost from the technology and why. Researchers randomly assigned 250 employees to either u...