Generational conflict is costing sales organizations an estimated $56 billion in lost productivity annually

Generational conflict is costing sales organizations an estimated $56 billion in lost productivity annually

In the high-stakes world of revenue orchestration, a quiet but costly friction is slowing down deals. It isn’t market volatility or budget cuts—it’s a fundamental disconnect between the generations tasked with closing the sale. Steve Cox, CEO of the newly merged sales tech powerhouse SalesLoft and Clari, sat down with me recently to discuss a startling finding from their latest report: generational conflict is costing sales organizations an estimated $56 billion in lost productivity annually....

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