Gen Z women are having an entrepreneurship boom

Gen Z women are having a moment when it comes to business. According to new findings, the youngest generation of working women are founding businesses more than women in other age groups. The data comes from a Gusto survey released this month of more than 1,000 business owners (men and women) who started businesses in 2025. While in 2024 women started nearly as many businesses as men, the new survey shows that number fell to 44% the following year. However, one group of wom...