Gen Z wants its own consumer culture, and this is what it’s going to look like

During a family vacation in Montana, Emi—a University of Georgia junior—was browsing silk pajama pants and leather shoes on her phone. She wasn’t searching for the hottest new brand to show the world what great taste she has. She was scrolling with a far more pragmatic goal: finding a great cost-per-wear. “When I’m looking for clothes, I’m thinking, ‘Will these clothes be able to transition into whatever job I get in the future?’” Emi explains. A decade ago, a...