Gen Z spends less money but shops at more stores. New research explains why

They’re far more likely to take taxis or rideshares and drop some money gambling or in prediction markets, but they’re also using coupons and heavy users of public transportation. Welcome to the somewhat confounding spending habits of Gen Z shoppers. As with any generation, stereotyping millions of people based on when they were born can prove to be tricky—but Gen Z is challenging some conventional assumptions about consumer loyalty and retail engagement, according to a new report released Th...