Gen Z Art Collectors Are the Biggest Spenders

Gen Z Art Collectors Are the Biggest Spenders

SummaryArt Basel and UBS have released the fifth edition of Survey of Global Collecting for 2026Major findings include lofty spending habits for Gen Z collectors, whose average expenditure is twice that of millennials and boomersThe study also shows the uptick in social media, apps, and AI tools when it comes to discovery and research, with a "broadly positive" attitude towards the development of new technologies in the collecting space Gen Z collectors are outspending their parents and grandpar...

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