Game Pass Was A Good Idea But It Didn’t Work, Forza Horizon 5 Creative Director Says

Mike Brown, the creative director behind Forza Horizon 5, recently shared his insights on Xbox Game Pass, admitting it didn't attract enough subscribers to become profitable. With Microsoft initially aiming for 77 million subscribers, the current number falls short of these expectations, highlighting the service's struggle to gain traction. This revelation underscores the challenges Xbox faces in its broader business strategy, especially as competition in the gaming subscription market intensifies. The implications suggest a reevaluation of how Game Pass is marketed and positioned to better meet subscriber and financial goals.