Gambling Minister wants to see regulated betting industry grow amid fears over intrusive affordability checks

The Gambling Minister, Baroness Twycross, is advocating for the growth of the regulated betting industry despite concerns over potentially intrusive affordability checks that might push gamblers to illegal sites. She's committed to collaborating with the sector, advertisers, and social media to prevent this shift. The Gambling Commission's pending decision on implementing these checks is crucial, as it could either safeguard the integrity of the regulated market or drive consumers to riskier, unregulated platforms. This move highlights the delicate balance needed to ensure responsible gambling without stifling industry growth.