G-DRAGON and McDonald’s Serve Up a Gochujang Butter Menu Across Asia
SummaryG-DRAGON and McDonald’s launch a Gochujang Butter menu across 13 Asian markets.Highlights include a K-Crispy Thigh Burger, Chicken McNuggets and Korean-inspired sides and desserts.PEACEMINUSONE branding extends across packaging, collectibles and limited-edition merchandise.G-DRAGON has joined forces with McDonald’s for a new Asia-wide collaboration centred on the Gochujang Butter menu, bringing his distinctly Korean cultural and visual language to the fast-food chain across 13 markets.The...
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