A NUMBER of popular baby names in the 90s could now be at risk of extinction – does yours make the list? Certain girls names in particular have seen a huge drop in popularity over the past 30 years. Some popular 90s baby names could be at risk of extinction – is your name on the list? Credit: Narumon Bowonkitwanchai Nuby, one of the UK’s leading baby brands, analysed 30 years of data provided by the Office for National Statistics (ONS) tracking baby names from 1996 to 2025. The data looked at the highest ranking baby names between 1996 and 1998 and compared the numbers to their 2025 rank, calculating the number of places fallen in that time. Sign up for the Fabulous newsletter Thank you! The study showed some of the most common 90s names are now at risk of extinction, having fallen steeply down in popularity from their place in the top 20. Courtney claimed the top spot, having fallen a staggering 2,261 places in the past 30 years. While it reached 17th in 1998, it’s now the 2,278th most common name as of 2025. Second place went to Shannon, which has fallen 2,127 places from 11th to 2,138th while Danielle took bronze, having dropped 1,434 places from 20th to 1,454th. Lauren and Megan also saw a sharp drop in popularity, ranking 4th and 5th respectively. Most common 90s baby girls names that have plummeted in popularity Courtney Shannon Danielle Lauren Megan Jade Katie Bethany Rebecca Amy By comparison, the most common 90s boys’ names have seen a much lower drop in popularity. Most read in Fabulous Connor has fallen the most places, going from 11th in 1998 to 299th as of 2025, but unlike girls’ names which fell thousands of places, it has only dropped by 228 places. Callum has dropped 243 places from the 8th most popular name in the late 90s to 251st last year, while Jordan has fallen by 238 places from 10th to 248th. Lewis and Jake took the 4th and 5th spots, dropping in popularity by 218 and 217 places respectively. Most common 90s baby boy names that have plummeted in popularity Connor Callum Jordan Lewis Jake Matthew Ryan Luke Daniel Samuel However, while some names may be on the decline, certain 90s names are seeing a surge in popularity over the past 30 years. Charlotte has remained a firm favourite, ranking 6th in the late 90s and only dropping to 25th as of 2025, but Olivia, currently the most popular UK girls’ name, has seen a surge in popularity, rising from 24th in 1996 to the number one spot now. For boys, it’s Oliver that has seen the biggest resurgence, rising from 19th in the 90s to 6th in 2025, while George has also jumped 10 places in the past 30 years from 17th to 7th. James Russell-Watson, Head of Marketing at Nuby, explains, “The 90s are having a huge comeback, so we were surprised to see just how dramatically some of the decade’s most popular baby names have fallen down the baby name charts. “Our research shows that this is more noticeable among the girls’ names we analysed, with Courtney, Shannon and Danielle now thousands of places lower than where they once sat in the charts. “Instead, parents today seem to be leaning towards more vintage and floral names, with Isla, Florence, Lily and Poppy all featuring in 2025’s top 10. For parents-to-be expecting a 2026 or 2027 baby, who want a name that no other children in the class will have, choosing a name like Lauren, Courtney or Shannon could be a way to give a classic 90s name a new lease of life.” Comment now
Full list of 20 baby names from the 90s now at risk of extinction – is yours on the list?
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