From zeitgeist to zeitghost: How Netflix kept a hold on viewers—but lost its spot in pop culture

Netflix has been pumping out original content for so long and at such an immense scale that it recently released its second original movie entitled War Machine. Although the Brad Pitt-starring first iteration sank like a stone in 2017, the unrelated new War Machine, led by Reacher’s Alan Ritchson, was reportedly a ratings smash, hitting 10th on Netflix’s all-time most-watched movies list, with 140 million views. So far, it’s the platform’s biggest movie this year. If the dearth of o...