From TikTok to Instagram: How Waikato businesses find success through social media

Malisha KumarMultimedia journalist·Waikato Herald·13 Aug, 2026 06:00 PM7 mins to read‌Hamilton woman Jasmine Acarapi who owns a baby and parenting accessories brand, The Resting Sol. Photo / Malisha Kumar Hamilton woman Jasmine Acarapi who owns a baby and parenting accessories brand, The Resting Sol. Photo / Malisha Kumar Social media has become an increasingly important tool for small and emerging businesses, the Waikato Chamber of Commerce says. Waikato Herald journalist Malisha Kumar talked to three local businesses about how they use it and how it has helped them. With a fresh mortgage, an unplanned baby, and only $1000