From story points to tokenmaxxing: Why engineering keeps measuring the wrong things

For decades, software engineering has been plagued by “productivity theater.” Every few years, the industry aligns around a new vanity metric — usually one that latches onto whatever technology happens to be in vogue at the time. For a discipline rooted in creativity and problem-solving, this is a poor way to demonstrate progress. Yet, we find ourselves in this position once again. The pattern is often the same: reach for something we can easily count, and in doing so, lose sight of what we are...