From soil to shelves: Inside Black Cat’s 100-year celebration farm-to-factory tour

Tiger Brands took media members on an exclusive two-day tour to celebrate Black Cat's centennial, giving them a behind-the-scenes look at the peanut butter production process from the farm to the factory. This tour highlighted the brand's rich history and commitment to quality, emphasizing sustainability and traditional methods. It's a smart move to bolster consumer trust and showcase the brand's dedication to its heritage, especially as food production faces modern challenges.