From seeing the Northern Lights to swimming with dolphins: Brits are being asked to reveal their ultimate bucket-list holidays

Published: 12:38 EDT, 3 November 2026 | Updated: 12:38 EDT, 3 November 2026 No two Britons are alike: while one will favour thrilling mountain hikes on holiday, their neighbour might far rather set up shop at the poolside with a book and cocktail.Whatever your preference may be, holidaymakers can now have their say in what they believe to be the nation's top holiday dreams, with the launch of Britain's Bucket List.P&O Cruises has invited the nation to share its biggest dreams and life ambitions with the campaign, designed to reveal the experiences Britons most want to tick off in their lifetime.Launching on November 2, it aims to create a live, crowd-built bucket list for Britain, by Britons.From once-in-a-lifetime adventures and cultural moments to personal goals and unforgettable travel experiences, it encourages Britons to make their dreams a reality. While most Britons have a bucket list, many have yet to fulfil many of their ambitions, often putting them off until later in life. P&O Cruises has launched its Britain's Bucket List campaign It encourages Britons to share their dream holidays - to bring them to lifeIt comes with potential rewards, too. Once Britain's Bucket List has been compiled, a panel of travel experts and P&O Cruises ambassadors will select their most inspirational submissions, with three winners receiving tickets for their own P&O Cruises holiday.People can submit their entries online, and throughout the campaign, selected entries will be showcased in prominent locations across the nation.Entries will close on November 15, after which, P&O Cruises will release its findings and ultimately reveal the bucket list experiences people want to achieve in their lifetimes.Alongside the country's most popular bucket list dreams, the findings will aim to reveal regional differences and generational trends.The campaign will be supported by high-profile activity across Britain, including large-scale out-of-home projections and social media engagement. From adventurous holidays to beach getaways, the campaign aims to encourage all types of trips'Britain's Bucket List is about celebrating the dreams of everyone across Britain, while encouraging people to pursue the experiences that matter most to them,' said Carnival UK and P&O Cruises president Paul Ludlow. 'Creating extraordinary experiences is at the heart of what we do and we want to inspire a national conversation about what people still want to achieve and, ultimately, help make some of those dreams a reality.'Campaign ambassador and repeat P&O Cruises guest Laura Whitmore added: 'I love the idea that everyone has a dream they've always talked about but never quite got around to doing. 'Whether it's an epic adventure, a personal challenge or simply experiencing somewhere you've always wanted to visit, those ambitions are often what make life exciting.'