From crunchy to creamy, Americans want food that feels as good as it tastes
#CrunchTok has racked up more than 1.5 billion views on TikTok. Social media usage of the word “velvety” to describe food is up 40% quarter over quarter, and nearly half of American restaurant-goers now say texture is just as important as taste. Flavor used to be the star, but in 2026, how food feels has […]
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