From Ads to Entertainment: Why Brands Are Becoming Storytellers
Featuring Scott Brown, Founder and CEO, Second Rodeo Productions; Yasmin Dastmalchi, President, Maybelline and Essie USA, Maybelline New York and Michael Sugar, Founder and CEO , Sugar23Moderated by Grace Snelling, Staff Reporter, Fast Company Forget the 30-second spot. Brands are increasingly moving beyond traditional advertising to create entertainment people actually choose to watch. From microdramas and episodic series to films and creator-led content, branded entertainment is blurring th...
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