Fox's Tubi is putting $250,000 into its latest effort to court creators

Fox's Tubi is putting $250,000 into its latest effort to court creators Rich Bloom of Tubi and Everette Taylor of Kickstarter are joining forces to support emerging creators. Tubi, Kevin Mazur/Getty Images for TIME Fox's Tubi is teaming up with Kickstarter in its latest move to bring creators to the streamer.Tubi is pledging $250,000 to what it's calling the Fandom Fund to support TV and film projects. Kickstarter will recommend creators. The new effort is an expansion of Tubi's and Kickstarter's 2025 FilmStream Collective Fund, which helped creators finish films and bring them to the free streamer.For the Fandom Fund, $150,000 will be spread across about eight to 15 creators working in areas that are popular on Tubi, such as stories centered on Black characters and experiences, horror, young adult, reality, and true-crime content. One project will get $100,000 in matching funds to produce a full film or series.The fund is part of Tubi's larger effort to boost its standing with creators as audiences' attention moves to social media. Tubi already has more than 700 creators distributing their nonexclusive content on the platform, but also wants access to new, exclusive fare. Other streamers including Netflix and Disney are also vying for YouTubers and other creators.Fandom Fund recipients will own their IP and get access to 110 million monthly active users. Tubi will premiere their projects and run them for an exclusive window of varying month-long periods, starting in 2027."This is an opportunity for more emerging creators, versus bigger, more established creators, who, even with this big push across media to do more with creators, aren't necessarily getting those opportunities," said Rich Bloom, GM of Tubi's creator programs and its EVP of business development.Everette Taylor, Kickstarter's CEO, said cuts to programming spending across Hollywood have left a dearth of funding for independent creators."What I'm hearing from creators is, I have my own audience, I have a great idea, I want to shoot this thing, but I don't know how I'm going to monetize it after," he said. Read next Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Lucia Moses covers the media and entertainment business, with a focus on how creators build businesses, how media companies intersect with creators, and how marketers adopt entertainment tools. She's broken stories about MrBeast's ambitions, Google's movie initiative, and Netflix's push into podcasts.She previously reported on media and managed teams at Digiday and Adweek. Exclusive Creator economy