Fox Puts New Spotlight on Measuring Audience Reaction to Commercials

Fox Puts New Spotlight on Measuring Audience Reaction to Commercials

In an industry long known for counting the number of people who watch TV shows and the commercials that accompany them, Fox is starting to place new emphasis on a different sort of tabulation. The company on Thursday unveiled its Fox Flash Impact Report, which presents data evaluating how commercials perform, not just how many […]

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