For U.S. Soccer’s CEO, the World Cup stakes are bigger than a trophy

The World Cup arriving on American soil is more than a cultural moment. For U.S. Soccer Federation CEO JT Batson, it’s a launchpad. As group stage matches kick off, Batson reveals what’s on the line for the U.S. men’s team and why this tournament is nothing like the last time America hosted in 1994. And he makes the case that winning a World Cup and growing a soccer nation are the same mission. Whether you’ve got World Cup fever or not, Batson’s vision for building a winn...