Florence Pugh stuns in a plunging waistcoat dress as she leads the star turnout at the launch of Jaguar's new £120,000 electric car in New York

Published: 02:42 EDT, 7 October 2026 | Updated: 03:18 EDT, 7 October 2026 Florence Pugh turned heads as she led the stars at the launch of Jaguar's new £120,000 Type 01 electric car in New York on Tuesday night. The actress, 30, looked incredibly glamorous in a plunging black waistcoat dress with a satin skirt as she posed for photos by the new motor. Florence styled her hair in a messy updo and accessorised with a diamond necklace and huge platform heels. Models David Gandy, Elizabeth Lake, Jordan Rand and Simona Andrejic were also in attendance. Florence was announced as Jaguar’s brand ambassador for its new era. Jaguar's controversial rebirth as an all-electric carmaker shifted into gear on Tuesday as it finally revealed what it claims to be 'one of the most eagerly awaited cars in recent history'.The rebrand for the 90-year-old British manufacturer saw it stop selling all petrol and diesel cars for 12 months and spark a backlash with an unconventional advertising campaign derided as 'woke' by critics including Donald Trump. Florence Pugh turned heads as she led the stars at the launch of Jaguar's new £120,000 Type 01 electric car in New York on Tuesday night The actress, 30, looked incredibly glamorous in a plunging black waistcoat dress with a satin skirt as she posed for photos Bosses say the Type 01, which is expected to cost from around £120,000, will 'reposition' Jaguar in the market to secure its future by selling fewer cars but in a higher price bracket.The car, which will cost around twice as much on average as its previous combustion-engined models, was unveiled publicly for the first time in a glitzy 'takeover' of New York.It boasts 23in wheels, more than 1,000 horsepower and a real-world range of 400 miles.The monumental, 5.2m-long four-door grand tourer, which hits 62mph from a standing start in just 3.2 seconds, will 'never arrive unnoticed,' Jaguar says.The launch comes almost two years after Jaguar announced its dramatic rebrand with an advertising campaign featuring distinctive fashion models, bold slogans such as 'Copy Nothing', 'Delete Ordinary', 'Break Moulds' and 'Live Vivid', but no cars.It also confirmed it would retire its iconic 'growler' badge of a Jaguar baring its teeth in favour of a more contemporary visual identity.A fortnight later, Jaguar stoked the embers of the uproar it had cultivated days before with the reveal of the Type 00 – an electric concept signalling the direction of its future zero-emission cars but painted in a shade of Barbie satin pink.The move prompted unprecedented criticism from existing customers, the wider public and high-profile figures including Elon Musk and Reform UK leader Nigel Farage. Jaguar's daring electric rebirth: The British brand has unveiled its new Type 01 four-door GT car that will arrive with customers from next year Florence was announced as Jaguar’s brand ambassador for its new era Florence styled her hair in a messy updo and accessorised with a diamond necklace and huge platform heels David Gandy turned up to the event Elizabeth Lake rocked a leather trench and gloves while Simona Andrejic caught the eye in a gold minidress Jordan Rand looked biker chic in a cropped jacket and jeans Madi Webb smiled for the cameras as she arrivedFlorence appeared in high spirits as she strutted out of the event and posed for photos with fans Florence got into a blue vintage car Jaguar Type 01 specs at a glance Price: From between £120k-£140kFirst UK deliveries: Mid-2027DIMENSIONSLength: 17ftWidth: 6ft 7inHeight: 4ft 7inWeight: 2,700kg (est)Wheels: 23in (21 in optional)Boot space: 16 cubic feetPERFORMANCE Electric architecture: 850V Battery: 120kWh battery (118kWh usable)Electric motors: 3 (2 rear, 1 front) Transmission: Single-speed autoDrive: Four-wheel driveMax power: 1,015hp Torque: 1,035Nm Acceleration (0-62mph): 3.2 secondsAcceleration (62-112mph): 4 seconds Top speed: 155mphTurning circle: 37ft 9inRANGE & CHARGING Official range: 450 milesReal-world range: 400 miles Charging capacity: up to 350kWCharging speed: 10 per cent to 80 per cent in 22 minutes (it can add 200 miles of range in 13 mins) US President Donald Trump dubbed the whole rebrand 'seriously woke' and a 'total disaster' that had left Jaguar in 'absolute turmoil'.But as the covers eventually came off in New York, managing director Rawdon Glover told the Daily Mail he was confident the Type 01 was 'going to appeal to a target audience' of younger urban buyers who 'want to make a strong statement about themselves'.But he acknowledged that the car's expansive proportions and polarising design will not be to everyone's taste.