Fitoway cresce com venda de suplementos em farm�cias e projeta R$ 3 bi em 2029

Fitoway, the company behind the FTW sports supplement brand, is making waves by expanding its sales beyond fitness stores to pharmacies, a move that CEO Daniel Mencacci says is crucial for the company's growth. With agreements in place with around 5,000 pharmacies, the strategy aims to tap into a broader market. This shift is expected to propel the company to project revenues of R$ 3 billion by 2029, showcasing a significant leap in the supplement market's reach and potential. The strategic move underscores a growing trend of health and wellness products finding new distribution channels beyond traditional sports-focused outlets.