Fitbit’s founders designed a wearable for the whole family

Long before 2007 when the health tracker Fitbit single-handedly mushroomed the market for wearable technology, another wearable device had been dominating the niche for nearly 20 years. Life Alert, an emergency medical alert device company, had created a remote control device worn as a pendant that could connect people to emergency services at the click of a button (never forget its iconic tagline: “I’ve fallen, and I can’t get up!”). The target users were older adults, and the targe...