First look at Sainsbury’s’ Christmas food set to hit stores in DAYS – including new M&S rival and must-have sandwich

SAINSBURY’S has revealed all the festive food set to land in stores this Christmas, including a sandwich that is sure to be a hit with shoppers. Over 330 new products are set to be rolled out across its supermarkets this Christmas, with some arriving on shelves in just a matter of days. James Campbell, director of product and innovation at Sainsbury’s, said there is there’s “more choice than ever” for this season’s celebrations. Credit: Unknown The product looks quite similar to a recent launch by M&S Credit: Unknown James Campbell, director of product and innovation at Sainsbury’s, said there is there’s “more choice than ever” for this season’s celebrations. He explained: “There’s something in this year’s range for every occasion, helping make gatherings throughout the festive season one to remember.” Sign up for the Money newsletter Thank you! Nothing screams Christmas like unwinding in the evening with a festive flavoured tipple. And this holiday season, the retailer is treating customers to a range of seasonal booze, including Taste the Difference Jaffa Cake Rum Liqueur (£15) and Taste the Difference Blackberry & Clementine Gin (£21.50). The biscuit cupboard inspired booze is set to arrive in stores on September 27, giving fans just a few days to wait. Arriving in stores on the same day is Sainsbury’s Clemencello, with rival M&S also set to launch its own version of the drink this week. M&S will charge £13 for the fruit drink, while Sainsbury’s is set to charge £16. The retailer said it can be “enjoyed from the freezer or mixed with prosecco and a splash of soda for a refreshing winter cocktail.” Most read in Money A new mince pie advent calendar will be a hit with shoppers Credit: Unknown A tasty Limoncello Tiramisu is also set to land on December 18 for the same price Credit: Unknown Mince pie addicts will be pleased to hear the supermarket is launching an advent calendar full of the festive treats. With a surprise of Taste the Difference Viennese Whirl, All Butter or Brandy, Port & Brown Butter mini mince pies behind each door, it’s theperfect way to make December feel that little bit sweeter. You can expect to pay £20 when it lands in stores on the first of November. And those who are not yet sick of the pistachio trends will be excited about the launch of a Pistachio Panettone landing in store on October 7 for £12. A tasty Limoncello Tiramisu is also set to land on December 18 for the same price. The supermarket has also given a sneak peak into its famous festive sandwich range. Lunch-goers can expect to tuck into a tasty Festive Ham Hock Sandwich come November 1. This meaty delight features ham hock and mature cheddar cheese,paired with a sweet, spiced fig chutney and sage and onion mayonnaise on soft onion bread. The supermarket described this as “moreish, savoury and subtly sweet, it’s a delicious combination of festive flavours.” You can expect to pay £4.50 when this lands on shelves in a few months’ time. With Christmas less than a 100 days away, supermarkets are revealing their festive range. Last week, we shared all the tasty grub set to land at M&S over the festive period, you can check it out here. The festive sandwich will land in stores on November 1 Credit: Unknown Comment now