First Look At GTA 6 Real-World Marketing Leaked

Miami's GTA 6 Makeover Is Officially Underway, Except It Can't Say GTA Published Sep 12, 2026, 1:08 PM EDT George is the Lead News Editor for TheGamer, and has been working in the industry since 2021 after graduating from the University of South Wales with a bachelor's degree in Journalism. He has also previously written for RPG Site, WhatCulture, and PlayStation Lifestyle. George is an expert on platformers, action games, and fighters, but tends to play as many releases as possible. This hands-on experience lets him dive into gaming communities and follow the latest trends. Some of the games George has extensively covered first-hand include Dead Rising, Dragon Ball: Sparking Zero, Assassin's Creed Shadows, and Ninja Gaiden 4. Sign in to your TheGamer account Grand Theft Auto 6’s heavily contested Miami marketing campaign appears to have already started being prepped after getting approved earlier this week. Considering GTA 6 is already the most-anticipated video game of all time and something that pretty much everyone knows about, you could make the case that it doesn’t need to be advertised at all beyond the trailers. As the Extended Reveal proved last month, though, marketing certainly isn’t hurting the game’s chances. As was reported a few weeks ago, Rockstar and Take-Two were looking to go one step further and transform Miami into a real-world Vice City with some grand plans for a few key locations. Miami officials were initially opposed to the campaign, but approved it with a few stipulations, which appears to have allowed things to already be in motion. GTA 6’s Real-World Advertising Has Been Spotted In Miami It’s Certainly As “Discreet” As City Officials Wanted Despite the plans having only been approved in the last few days with some notable changes to the original vision, it seems that Take-Two is already working to get it out there. As pointed out by dex3108 on ReseEra, Twitter user OfficialJoelF managed to get an aerial shot of a sign from the GTA 6 marketing campaign being set up behind Kaseya Center. OfficialJoelF’s photo shows pieces of a pink and white sign that says “Welcome To VI”, in reference to both Vice City and GTA 6’s title. If you’re wondering why it’s just “VI” and not the full game name, that’s because one of the stipulations from the city of Miami was that the campaign had to be “discreet” and seemingly not mention Grand Theft Auto at all. The marketing campaign also includes Vice City and VI being displayed on chairs and umbrellas. Like I said, discreet. For any other game in the world, a “discreet” marketing campaign might be a bit of a deal-breaker, but for something as unbelievably huge as GTA 6, it doesn’t seem like it’ll really make that much of a difference. If anything, the subtle nature of the marketing actually makes it pretty unique, and it looks like we’ll be seeing more of it pretty soon if work is already underway.