First look at brand new Big Brother eye as ITV reveal sneak peek at new series

THE reveal of Big Brother’s iconic eye is a moment the series’ superfans feverishly await and with a month to go before launch, ITV has now unveiled this year’s new look. The purple-tinged design is based on a real life eye with a background of over 400 other eyes, taking the catchphrase “Big Brother is watching” to a whole new level. The 2026 Big Brother eye has finally been unveiled Credit: ITV The upcoming series will be hosted by AJ Odudu and Will Best Credit: Sofi Adams It’s the first time the emblem has resembled an actual eye since series one, back in 2000. With over 157million streams on ITVX, Big Brother is still one of the channel’s big hitters and the next series, hosted by AJ Odudu and Will Best, will span eight weeks. Sign up for the TV newsletter Thank you! ITV tease: “Reimagined as a house of surprises, this year’s Big Brother house will keep Housemates on their toes with unexpected twists and game-changing moments around every corner.” Big Brother returns next month – thought to be on September 13 – and The Sun understands it will feature a handful of celebrity ex-Housemates. ITV bosses are lining up previous Celebrity Big Brother housemates to enter the house as guest residents. While they’ve cast the net wide for Big Brother superfans, they have also been in negotiations with stars from all previous series of the show – including the Channel 5 and Channel 4 reigns. A source said: “ITV are always thinking up new ways to inject even more fun into Big Brother. “When Sharon Osbourne came into CBB as a lodger a couple of years ago it worked really well. Most read in TV “The plan is to find big stars from all of the CBB’s series to come in and surprise the housemates. “Finer details are still being thrashed out, with the idea that some would come in as guest residents and some for specific tasks. “ITV are working hard on lining up their dream celebs to come on board and they think it could work a treat. “No celeb is off the table, their dream line-up would include people like Gemma Collins, Kerry Katona and JoJo Siwa, and they’re sure they can secure some amazing talent.” Comment now