FIFA's ExpressVPN World Cup sponsorship sparks fury from Spain's La Liga and French broadcasters
La Liga and French broadcasters are up in arms over FIFA's decision to partner with ExpressVPN for the 2026 World Cup, due to the VPN's stance against implementing anti-piracy site blocks. This move is causing significant tension as the rightsholders fear it could undermine their efforts to control streaming and viewing rights. The conflict highlights a growing divide between sports organizations and tech companies over how to balance fan access with revenue protection, raising questions about the future of global sports broadcasting.
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