Ferrari's marketing boss quits after troubled EV debut as former BMW executive steps in

Ferrari's long-time marketing chief has exited the company following a less-than-stellar debut of their first electric vehicle, signaling internal turmoil. A former BMW executive is now stepping in to revamp the brand's image and strategy. This shake-up comes at a pivotal moment as Ferrari navigates the complexities of transitioning to sustainable automotive technologies. The move underscores the challenges automakers face in blending traditional luxury with modern electric innovation.