Ferrari niega obligar a sus clientes a comprar el Luce, su nuevo eléctrico, para acceder a otras unidades

Ferrari has clarified that it will not require customers to purchase its new electric model, the Luce, in order to gain access to other exclusive limited-edition vehicles, dispelling rumors that the Luce purchase could unlock better access to coveted Ferrari models. This move is significant as it reassures potential buyers that they won't be pressured into buying an electric vehicle to enjoy the benefits of owning a high-end sports car. Ferrari's decision reflects a broader strategy to respect customer choice and maintain the brand's reputation for exclusivity without imposing undue conditions.