Ferrari marketing boss quits just weeks after tumultuous public reaction to the Italian brand's first EV, Luce
AI Summary
Enrico Galliera, Ferrari's long-time marketing boss, has exited the company following a public uproar over the brand's first electric vehicle, the Luce. The backlash highlighted significant concerns about Ferrari's foray into electric technology, which some fans felt strayed too far from the brand's traditional values. Galliera's departure underscores the pressure Ferrari faces to balance innovation with its iconic heritage, suggesting a turbulent period ahead as the brand navigates this shift.
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