Ferrari cambia a su director de Marketing tras la polémica con su primer auto eléctrico
AI Summary
Ferrari has shuffled its marketing leadership by appointing Massimiliano Di Silvestre, formerly of BMW Italia, to replace Enrico Galliera. This change comes in the wake of controversy surrounding Ferrari's first electric car, the SF90 Stradale, or Luce. The move signals a shift in Ferrari's strategy to navigate the backlash and redefine its brand identity in the electric vehicle market. It's a significant step as Ferrari aims to balance tradition with the necessity of embracing sustainable technologies.
Original Source
Read the full article at Lanacion →KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.