FBN and Google AI Futures Fund Partner to Accelerate AI for Agriculture

Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials This advertisement has not loaded yet, but your article continues below.HomeBusiness Wire News ReleasesPMN Press ReleasesThis section is The content in this section is supplied by Business Wire for the purposes of distributing press releases on behalf of its clients. Postmedia has not reviewed the content. by Business Wire FBN and Google AI Futures Fund Partner to Accelerate AI for AgricultureAuthor of the article:FBN and Google AI Futures Fund will develop first Context Engine for farm AI to empower family farmersTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountCHICAGO — Farmers Business Network® (FBN), the leading digital farmer-to-farmer network and marketplace, is partnering with Google AI Futures Fund (AIFF) to bring advanced AI innovations to family farmers.Together, Google AI Futures Fund will assist FBN in accelerating development of agriculture’s first AI Context Engine for farmers. This AI Context Engine is designed to create the operating platform enabling a broad set of future agentic solutions for family farms.This advertisement has not loaded yet, but your article continues below.Today most AI tools give farmers localized advice to specific aspects of their operation – but are not able to integrate operational, market, and environmental aspects holistically. The AI Context Engine will enable task specific agents to operate on an integrated, 360-degree understanding of their farm, with executable commercial actions on the FBN commercial platform. This enables farmers to get unprecedented insights on interdependent decisions encompassing a farm’s unique agronomic, financial, equipment, and operational attributes in the context of broader environmental and market conditions. FBN plans to roll out early versions for farmers this fall.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againAs part of the partnership, Google will provide FBN with early access to frontier models and expertise in model development. FBN will work closely with Google to evaluate advanced models against complex agricultural reasoning tasks. The collaboration aims to improve AI performance in real world applications in agriculture.“FBN has established a decade of trust with hundreds of thousands of farmers in the US and Canada, and has been on the forefront of deploying AI in ag,” said Jonathan Silber, Co-Founder and Director, AI Futures Fund. “Together we believe that this partnership will help shape a greater future for farmers, everyday food consumers, and sustainable agriculture.”“FBN’s mission is to help family farms thrive and compete – enabling access to the best emerging AI systems while being tailored to their farms is key,” said Diego Casanello, CEO of FBN. “Software isn’t the bottleneck anymore – securing rich farm context is. Our Context Engine for Ag will enable our AI system, Norm™, and in the future third-party developers, to build transformative tools, while keeping farmers in full control of their data.”Launched in 2023, FBN’s Norm AI Ag Advisor™, was one of the first platforms designed specifically to support farmers. Norm now serves FBN’s 140,000+ members. Norm provides a range of insights on everything from crop protection to seed selection to equipment maintenance, all tailored to an individual farmer’s unique circumstances.About Farmers Business Network (FBN)Farmers Business Network® (FBN®) is the agriculture industry’s leading digital farmer-to-farmer network. Its mission is to put Farmers First® by empowering family farms with economies of scale and greater profitability. The platform provides a seamless central hub for farm intelligence services, goods, and financial services. Powered by data solutions and agentic AI, FBN’s platform helps its 140,000+ members make more confident decisions, buy better, fund their operations, and sell farm output at a premium. To learn more, visit www.fbn.com.This advertisement has not loaded yet, but your article continues below.About Google AI Futures FundGoogle AI Futures Fund backs those building what’s next in AI, accelerating the almost possible. Today’s explorers are limited only by curiosity and imagination, not syntax or specialization. Through early access to Google DeepMind models, capital, distribution, and mentorship, we propel AI’s global pioneers. We build alongside the catalysts redefining knowledge, work, engineering, creativity, and entertainment for the AI era. Together, we’re bringing AI out of the lab and into the future.View source version on businesswire.com: Chap Public Relations for FBNThis advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.