FAST Approaching: Ad-Funded Streaming Channels Becoming The Norm In Europe, Claims Rakuten Report – SXSW London

A Rakuten report reveals that ad-funded streaming channels, known as FAST channels, are rapidly becoming the norm in Europe. This trend, highlighted at SXSW London, suggests that traditional TV is increasingly being replaced by these no-cost, ad-supported services. The report indicates that consumers are embracing FAST channels for their convenience and variety, signaling a major shift in how people consume media. This shift is significant as it could reshape the advertising landscape and the competitive dynamics among streaming platforms.